Product design leader on a mission to create digital experiences that are desirable, viable, and feasible.
I’m a senior leader with the skills and Fortune 100 experience to direct the vision, planning, and execution of new products and services or optimize existing experiences. I embrace human-centered design while understanding and balancing the goals of the business and technical feasibility.
Brief intro
Approach
The DVF framework fuels the creation of successful products
The Sweet Spot
DVF Framework
Desirable
To improve acquisition, engagement, retention, and satisfaction, it all starts with the user. I am a zealous advocate for user needs when creating internal or external products. Only through meeting their needs can you ensure a world-class end-to-end product experience.
Viable
Let’s get real - the product must add value to the business to be viable. I start product design with a well-conceived vision and strategy backed by market and customer research and data-driven insights.
Feasible
Partnering with engineering from the start ensures that the product idea can become a reality. I have a technical fluency that allows me to collaborate and plan effectively with technologists from idea to implementation and onto optimization.